HomeOur StoreContact Us

Business Ideas...

Massage Therapy Use Holds Steady, Despite Lagging Economy...

Americans report more stress than last year, turning to massage for relief

(Evanston, IL – September 24, 2008) – As stress rates increase, more people are turning to massage therapy for relaxation, according to the 12th annual consumer survey conducted by the American Massage Therapy Association® (AMTA®). The survey found that 59 percent of Americans are more stressed this year than last year, and stress and relaxation are the top reasons Americans received their last massage. These survey results are announced in advance of National Massage Therapy Awareness Week, October 19-25.

“People continue to seek massage because it provides multiple therapeutic benefits, including stress relief, at an affordable price,” says M.K. Brennan, RN, AMTA president. “Massage therapy has not only been shown to reduce anxiety and depression, but it can also relieve stress symptoms like chronic migraines and high blood pressure.”

Thirty-six percent of Americans received massage for stress reduction and relaxation in the last five years, compared with just 22 percent last year. Additionally, 38 percent of Americans say they have considered regular massage to manage stress

The state of the economy has been a major stress trigger for Americans this past year. Forty-five percent of Americans say they are greatly stressed by the current economic situation, or other factors. Younger Americans and women have felt particularly affected by the economy. Fifty-five percent of those ages 25-34 say they are greatly stressed by the economic situation, and 51 percent of females agree.

Age and income impact massage therapy perceptions and usage

Young Americans and those in lower income groups are the most likely to consider massage for stress. Fifty percent of 18-24 year olds and forty-six percent of those making less than $25,000 a year say they would considered massage to manage stress.

While lower income and young Americans are more likely to seek massage for stress, people with higher incomes are more likely to discuss massage therapy with their doctors. This year, 16 percent of those making $50,000 a year or more, discussed massage with their physicians, which is nearly twice as many as those making between $25,000 and $35,000. And more than half (57 percent) of those who talked to their doctor about massage reported that their doctor strongly recommended or encouraged them to get a massage.

“As perceptions regarding the multiple benefits of massage evolve, it’s interesting to note that some of its most prevalent evangelists are doctors,” said Brennan. “This trend will continue as more doctors refer patients to massage therapists and see how it can help their patients recover from injuries, alleviate pain and ease stress.”

Despite recommendations from doctors, massage therapy is not always covered in health insurance plans. Sixty percent of Americans reported that they would like to see massage covered by their insurance plans.

About AMTA

The American Massage Therapy Association® (AMTA®) is a professional association of more than 58,000 members. AMTA provides information about massage therapy to the public and works to improve the professional climate for massage therapists.

SOURCE American Massage Therapy Association

If you’d like to know more then visit their site at ... www.AMTA.com


Want to get more clients in your massage business?

If you want to get more clients and keep them coming back for the lifetime of your massage career then its important you get the right education by someone who's done it all before, and, teaches you how to do it.

Advanced Marketing Strategies For Massage Therapists

sample photo






How To Get More Clients And Keep Them Coming Back For The Life Time Of Your Massage Career...

Click for more information




260 Ways To Grow Your Business

Are you struggling in your massage practice or would you simply like to kick it up a notch? Then you absolutely must get your hands on these...

click for more information

Business Ideas Articles & Videos:

How You Can Survive the Global Economic Situation As A Massage Therapist:
I’ve put together some helpful ways to succeed in this new economy: 1. Be open to recreating yourself  A lot of Therapists I’ve spoken to recently have a tendency to feel stagnant. They feel this way because they have not refined the vision for themselves to be in a different situation.  More--

Massage Therapy Use Holds Steady, Despite Lagging Economy:
As stress rates increase, more people are turning to massage therapy for relaxation, according to the 12th annual consumer survey conducted by the American Massage Therapy Association® (AMTA®).  More--

How To Keep Clients Satisfied For The Lifetime of Your Massage Business:
When your clients win, you can’t loose. But this is not the way of some massage businesses.   More--

The Ebb & Flow Of A Massage Business:
Have you ever notice that sometimes, no matter what you do, your Massage Therapy Business can be quite?   More--

Why Economic Factors Are Mostly Irrelevant to The Growth of a Massage Business:
Regardless of where you are and what town or city you live in, there will be people who always want massage therapy, and, there will always be people who don’t...   More--