No matter what type of business you have, it’s important to realize that even if you are very proficient in offering your services, you also need a good marketing strategy that helps you gain more customers and increase your profit. For a massage salon or a business based on massage therapy it may seem easy – most of the business owners of this type of activity consider that they’ll gain more customers by recommendation. In some cases, it can be true, but when you’re at the beginning of your career in this domain, a good marketing strategy is extremely important. Know Your Area First of all, to make sure the strategy of marketing works on a long-term, you need to know your area of expertise. If you want to offer different types of massage, get the right therapists to work with you. This is important because no matter how much money you invest in marketing, clients can come once, and, if they’re not satisfied, they will never come back. Look for Professional Marketing Help Don’t consider that just the social media can help you in improving or getting a good start on this type of business. You may post ads on Facebook to let people know that your spa offers different types of massage, but with a good website and a great online promotion, you’ll make more than just using Facebook or any other social media website for socializing. The Website What is the first thing that people observe when browsing a website? We’ll tell you – it’s the design. Because of this, make sure that the website of your business is clear and easy to navigate. Let people know what types of massage they can get and at what prices. Make sure the contact info is present on every page and insert calls to action to get them to make an appointment. The Content Writing a few specialized articles should be easy, especially if you’re a massage therapist. Write with no grammar errors and build up a blog that you can link to your website and your social media profile. Sharing these articles online will help people see that you’re proficient enough to offer them those services, and your online visibility will also increase. Promotions and Services Don’t let people wonder about prices – they will leave and look for another site where they don’t have to call the location for more info. Apart from this, make different subscriptions that they can achieve at lower prices, of course. For example, if they have to pay $25 for a massage session, let them pay $22 for a session if they achieve a 10 hours subscription.

You may be a proficient massage therapist, but if you have no clients or just a few clients, you might be out of business sooner than you’ve imagined. The thing is that if you’re specialized in something like massage therapy, you also need to have someone who can guide you through the maze of the different marketing techniques that are available for improving or getting a great start to any business. The Right Qualifications If you’re thinking about opening this kind of business, you’ll need to become proficient in this area. You can achieve this by attending special classes that end up with receiving a qualification diploma, along with the accreditation for being able to offer these services. If you don’t have any of these, you can’t start a massage therapy business. Apart from knowing the techniques, the clients might also ask what you’ve done to reach that point so you’ll need to be able to show them. You can also place them on your future website, as this will increase your credibility among clients or potential clients. The Website Ask a marketing specialist to help you build a website. It should contain all the relevant info on your business – what you do, how you’ve started, what are your goals (offering relaxation, a great spa for future moms, improved wellness and so on), the prices, your therapists and everything else that’s important. Make it clear and easy to navigate. Posting You should have at least an article posted every week. There are many topics that you can cover – the benefits of massage, types of oils that can be used, what health problems can be cured or improved through massage and so on. Social Media Don’t forget that the social media is a very powerful tool for promoting your massage business and increasing your online visibility. The marketing specialist will be able to set up a marketing campaign, so nearby people can see the ads for your spa. It can be based on preferences or location, so you’ll get quite a great result using it. The Logo Yes, the logo can be very representative of your business, so let someone design it for you. This service is quite cheap compared to all the benefits it gets – use it on your website, on the social media profile, in your emails and even on your visiting cards.